Eleanor Velasco Thornton was born on 15 April 1880 in Stockwell, south-west London. Little is known of her early life, although it is known that as the 20th Century began, she was working as the assistant to the General Secretary of the Automobile Club of Great Britain & Ireland (later the RAC) Claude Johnson. Claude would go on to be the business partner of The Hon Charles Stewart Rolls.
Eleanor rented rooms at The Pheasantry on Kings Road, Chelsea. At that time, it was home to many artists (in the 1930s, the cellar became a restaurant and drinking club, the regulars of which included the painters Augustus John and Francis Bacon, the poet Dylan Thomas and legendary actor Humphrey Bogart; it remains a nightclub to this day). Eleanor lived something of a double life: by day, a professional executive assistant; by night, a life model for the Pheasantry’s resident artists. One of those for whom she regularly posed was a talented illustrator, Charles Sykes.
Eleanor’s life changed completely in 1902. That year, almost 100 miles from London, on the edge of the New Forest in Hampshire, John Walter Edward Douglas-Scott-Montagu, was grappling with a longstanding problem. He was yet to take his future title of 2nd Baron Montagu of Beaulieu and, surprisingly, he ran into money problems. By a double misfortune, his life’s great passion was the motor car, which in those days was still very much reserved for the wealthy.
Fortunately, Montagu was a very good journalist, so he set up Britain’s first dedicated motoring magazine, The Car Illustrated. Montagu could handle the writing, editing and publishing himself; but for images, he needed a professional illustrator. In one of those odd coincidences that so often shape history, the man he hired was Charles Sykes.
Among Montagu’s circle of motoring friends was Claude Johnson. When, through him, Montagu met Eleanor, he was instantly captivated by her intelligence and promptly poached her, offering her the position of Office Manager at his magazine. Eleanor accepted and ended up in a relationship with him, despite their 14-year age gap.
During this period (the precise date is unknown) Sykes produced a mascot for Montagu’s Rolls‑Royce Silver Ghost. Called ‘The Whisper’, it was a small aluminium statuette of a young woman in fluttering robes with a forefinger to her lips. It has been confirmed that Eleanor was the model: whether the mascot was a token of appreciation from Sykes to his friend and employer, or made on Eleanor’s request as a gift remains a mystery. Whatever the truth, Montagu displayed it on every Rolls-Royce car he owned until his death in 1929; perhaps as a discreet acknowledgement of his love for Eleanor, which he kept secret for so long.
Tragically, Eleanor was among hundreds who drowned when the P&O passenger ship SS Persia sankin the Mediterranean in 1915. Montagu was among the handful of survivors: he spent three days adrift on an upturned lifeboat, having suffered a fractured shoulder. He was also devasted and he never fully got over the emotion of the loss of Eleanor – of which, he could never speak publicly.
For the rest of his life, she was with him in spirit wherever he travelled in his Rolls-Royce motor car.
Andrew Ball, Head of Corporate Communications and Heritage, Rolls-Royce Motor Cars said “Eleanor Thornton has a unique place in Rolls-Royce history. She is best known as the purported model for our Spirit of Ecstasy mascot, but how this came about is part of a far more complex and fascinating story. Secrets, sacrifices and the ever-present risk of scandal dominated her tragically short but intense and colourful life. She was a strong, intelligent, self‑assured and highly influential woman in an automotive world that was then almost entirely male-dominated. She also played a pivotal part in a timeless, tangled, deeply human drama that would eventually make her, and the artwork she inspired, immortal.”
The latest Morgan Plus Four has been revealed, and it looks to be a perfect example of the company’s quality craftsmanship and engineering.
Continuing the legacy of Morgan’s longest-running model, this new Plus Four has been upgraded in its design, performance, and technology. These changes have been made using findings from the 70-year production run of the car.
Images: Morgan Motor Company
Massimo Fumarola, Chief Executive Officer, Morgan Motor Company, said: “We are proud to continue Plus Four’s incredible legacy – one that stretches back to 1950 – with this latest model, honouring the spirit of the original car yet reimagining it for today. The latest Plus Four is unmistakably a Morgan for today’s discerning customer.
“The importance and responsibility when evolving this longstanding nameplate is not lost on the team at Pickersleigh Road. Whilst other models within our lineup offer greater opportunity for experimentation, Plus Four requires a more delicate approach. We believe that the new features and detail culminate to create a fitting evolution and an immediate impression of a more refined, usable, and quality sports car, yet one that remains playful and fun.
“The introduction of the latest Plus Four also brings a renewed approach to vehicle design, engineering, quality, and production at Morgan. Through greater internal collaboration we have been able to further champion the qualities that make Morgan special, whilst creating even more compelling sports cars for our global community of customers.”
Images: Morgan Motor Company
Morgan Plus Four – What’s New?
The goal for the new Morgan Plus Four was to make it look simpler and cleaner, while still highlighting its classic shape. Changes have been made to the front and back by adding new lights, wings, a front splitter, a rear diffuser, and special number plate holders. These changes give the car a fresh look and a tidier appearance.
The headlights and taillights are brand new and were designed specifically for Morgan by its in-house design and engineering teams. The lights are bigger than before, providing better visibility on the road, as well as returning to more traditional proportions. Also, the indicators and the lights have been combined into a single unit, allowing for the removal of separately mounted indicator units.
The car’s wings, both at the front and the back, have been redesigned using a cold-forming technique to give them a smoother surface. This makes the new Plus Four look more sculpted and elegant, catching the light in a better way.
Other features include a new front splitter and a new rear diffuser, both of which have a floating number plate plinth. Both of these are finished in dark matte grey. This design feature is a throwback to older Morgan sports cars, many of which featured no front undertray or bumpers, giving the new Plus Four a classic touch.
A new model badge features Morgan’s own H.F.S. Bold typeface. Inspired by car badges that used italicised typefaces and repeating speed lines, the badge is a modern interpretation of classic automotive branding.
Both the rear-view mirror and wing mirrors are new. Each has been designed in-house and is manufactured exclusively for Morgan and is made from lightweight aluminium.
Images: Morgan Motor Company
Jonathan Wells, Chief Design Officer, Morgan Motor Company, said: “To think of a Morgan is to picture the unmistakable silhouette of the Plus Four. During this exciting time in the company’s history, whilst we look towards broader visual experimentation across our model range, the continuous evolution of Plus Four – our time-proven brand anchor – is rightly afforded a more delicate approach.
“The changes we have made – as with any longstanding design-led product – consider the delicate balance between tradition and innovation. For the latest Plus Four, we are proud to present an extensive list of component design updates that come together to deliver an undeniably refreshing yet reputably authentic impression.
“The wings have been entirely reformed with a greater level of intelligent surfacing to control highlights and add poise. Our new headlights feature the latest illumination technology yet were born of a desire to address a more traditional and balanced frontal proportion. Our new mirrors are now formed of beautifully machined aluminium. Strategic design simplification has reduced visual distraction and celebrates enhanced quality at a component level throughout.”
Images: Morgan Motor Company
The Driving Experience
The Morgan Plus Four is all about the driving experience, focusing on how it feels rather than just its speed or lap times. The engineers at Morgan worked hard to make sure driving this car is enjoyable and gives the driver a strong connection to the road. As a result, you can get the Plus Four with either a manual or automatic gearbox which is powered by a 2-litre BMW engine.
The latest Plus Four also has some changes to its suspension to make the ride even better. There’s also an option called the Dynamic Handling Pack, which Morgan developed with Nitron, experts in suspension. This pack includes new spring rates and re-valved dampers along with a rear anti-roll bar. These changes make the Plus Four even more fun to drive while still keeping that special connection between the driver and the car.
Morgan has also updated the interior of the Plus Four to make it more user-friendly and comfortable. They’ve added a Sennheiser audio system, enhancements to the LCD screen and dashboard, new interior illumination, and a new key fob.
The lightweight Sennheiser audio system, first introduced to Plus Four in 2022, has been enhanced for the latest Plus Four. The enhanced system utilises additional ‘invisible’ speakers in the cockpit, specifically underneath both seats, and higher-specification conventional speakers within the doors. Reflecting the changes to exterior lighting, new interior lighting has also been added.
Images: Morgan Motor Company
Matt Hole, Chief Technical Officer, Morgan Motor Company, said: “The latest Plus Four represents a fitting evolution of our longest established nameplate and delivers an even greater Morgan experience to our customers around the world. It does this thanks to new dynamic improvements which deliver a more engaging level of performance, through myriad technology updates which improve the user’s interaction with the vehicle, and a range of quality enhancements which further increase engineering integrity. Achieving these refinements without detracting from the timeless integrity of Plus Four is down to the skill, dedication and collaboration of our teams and suppliers.”
A Modern Take On A Great Classic
The new Morgan Plus Four is available to order now, with the first models going into production in May 2024.
We are very much looking forward to seeing them out on the road alongside their classic counterparts.
In recent years, the automotive industry has been witnessing a notable shift in attitudes towards drinking alcohol and driving. For most drivers, the days of “five and drive” are long gone and we tend to be a lot more conscious of alcohol consumption when we plan on getting behind the wheel. This is where non-alcoholic drinks come in, as they offer drivers the chance to feel part of the festivities without compromising their driving ability.
The Social Side Of Non-Alcoholic Drinks
For many people, going to the pub or a local bar is a social event where you can catch up with friends and family while enjoying a drink and a good time. One of the changes in attitude around alcohol and driving is that it is now much more socially acceptable to enjoy a soft drink around your friends who are drinking alcohol.
However, the rise in popularity of non-alcoholic beverages has had a very positive impact on the way drivers socialise while still staying safe and alert enough to drive home. You can now go to the pub and enjoy an alcohol-free version of your favourite beverage. While this may not seem like much, it can be a difference maker to drivers all over the country who still want to join in the atmosphere of a social gathering without putting their driving at risk.
Rio Bruen, who works in the hospitality industry said “As a Mixologist and Head Barman over the last 4 years since the pandemic I have seen a huge Boom in the popularity of low or no alcohol alternatives.
With companies really upping their game with 0% Spirit alternatives, the ability to create like-for-like mocktails has become much easier, and the flavour profile is closer to their alcoholic counterparts than ever. In the Summer of 2022, I created 2 cocktails and 2 mocktails and asked my team to try each and tell me which had alcohol and which had 0% alternatives. Those who thought they could distinguish between them were, in fact, inaccurate and both mocktails were able to pass as alcohol to different team members.”
Health Benefits Of Non-Alcoholic Drinks
The automotive industry has long been associated with power, performance, and speed. However, alongside this, there’s a growing awareness of the need for a balanced lifestyle. As people become increasingly health-conscious, they seek alternatives to traditional, often sugar-laden beverages. Non-alcoholic drinks offer a refreshing and healthier option for drivers and passengers alike.
Safety
One of the primary reasons why alcohol-free drinks are gaining traction in the automotive industry (and beyond) is safety. Alcohol consumption and driving are a dangerous combination, contributing to large numbers of accidents and fatalities each year. For example, government statistics for 2021 show that between 240 and 280 people were killed in collisions in Great Britain where at least one driver was over the drink-drive limit and an estimated 6,740 people were killed or injured when at least one driver was over the drink-drive limit.
By promoting non-alcoholic alternatives, automotive businesses can align with safety initiatives, advocating for responsible consumption and minimising risks on the road.
Rio Bruen went on to say “When working in a venue with outdoor seating in the summer, it’s common to see bikers stop to have a drink on their travels, of course with the fear of being over the legal driving limit, it is refreshing to see these visitors go from having a half pint and feeling they need to leave to being able to rest and have a couple of bottles of 0.5% alc beer.”
Dietary Restrictions
Non-alcoholic beverages cater to a diverse range of preferences and dietary restrictions. Zero alcohol beers to mocktails, the options are vast. This inclusivity enhances people’s overall driving experience, ensuring that every driver and passenger can find a beverage that suits their taste and lifestyle. Whether it’s a morning commute or a road trip with friends, non-alcoholic drinks offer a refreshing and personal solution to everyone.
Greater Opportunity To Collaborate
Non-alcoholic drinks present an opportunity for collaboration and innovation within the automotive industry. Partnerships between automotive businesses and beverage companies can lead to unique marketing initiatives and co-branded products, enhancing the overall customer experience. Whether it’s a custom-designed bottle holder or a special edition beverage inspired by a new car model, these collaborations create excitement and differentiation in the market.
Non-Alcoholic Drinks In The Automotive Industry
The rise of non-alcoholic drinks in the automotive industry signifies a broader shift towards health, safety, and overall consideration for all road users. By offering a wide range of beverage options, automotive businesses can cater to the evolving preferences of consumers while promoting responsible consumption and road safety.
To me, it seems clear that non-alcoholic drinks are not just a passing fad but a fundamental aspect of the modern driving experience. As we get ready to open our brand-new events space here at Bridge Classic Cars, we are making sure there is plenty of variety in our non-alcoholic range.
3 responses to “The Rise of Non-Alcoholic Drinks In The Automotive Industry”
Trevor Sturgess
The best are Guinness 00 and Adnams Ghost Ship 0.5% by an absolute mile.
We recently had a lovely visit from our friend Mat Kirkby. Not only was it great to see him but it was great to see his beautiful classic Land Rover too.
The workshop and paint team have been working on getting the bonnet of our C-Type replica fitted up onto the car and adjusted along with the wiring beginning to take shape underneath this homage to the glory years of Le Mans.
Along with the wiring, the paint team have also gone through and marked small blemishes in the paintwork only found once under new lighting which will be address once the bonnet is removed for final fitment.
Along with the work under the bonnet, the team have been working on getting underneath the dash wired up with the new timing equipment and odometer in place for the project to move forward along with starting to reinstall the switchgear,
John then went on to make the brackets for the Brantz before fitting and writing up the fog light in the grille.
This is set out in 10,000 square feet of farm buildings. There are twenty-six major exhibits set out in realistic scenes of shops, rooms and buildings. They cover living, working and leisure. A cottage, blacksmith, clogger, office, dairy, line shafting, and World Wars 1 and 2 are all part of the wide range of displays.
There’s no getting away from the focus on going green. The automotive industry in particular has seen a drastic movement over to electrified vehicles to reduce the impact we have on the environment.
However, a study conducted by Footman James has shown that classic car ownership could actually be better for the planet than the current range of electric vehicles.
The Numbers
According to another study, conducted by Polestar, the production of their Polestar 2 (Standard Range, Single Motor) generates approximately 26 tonnes (26,000kg) of CO2 emissions. However, the average annual mileage of a classic car is 1,200 miles which produces just 563kg of CO2. This means that you could drive a classic car for around 46 years and still produce less emissions than the production phase alone of a Polestar 2!
Even stepping away from EVs for a second, a new Volkswagen Golf has a carbon footprint of 6.8 tonnes the day it leaves the factory – it would take an average classic 12 years to produce this.
Classic Cars vs Electric Cars – Longevity
Something else to consider when weighing up classic cars vs electric cars is that, while there is no denying that a modern car and EVs produce less emissions while being driven, building new cars comes at a substantial environmental cost. By keeping classics on the road, fewer new cars need to be manufactured resulting in a smaller carbon footprint.
The second-hand car parts community is huge. Using these components in your classic means fewer new parts need to be made too. Not only that, but most EVs will have batteries that end up in landfills in a much shorter time than most classic cars have been on the road.
The Point
The point of this article isn’t to argue that classic cars are better for the environment than electric vehicles. It’s about starting a conversation about how classic cars shouldn’t be immediately written off as bad for the environment. In fact, a car that has already been built is much more environmentally-friendly than building an electric one! That’s not just my opinion either, the data in the Footman James study backs this up.
Ultimately, I think there is room for classic cars and EVs on the road. One thing I’m always keen to stress is that the car has only been around for 140 years or so. In the grand scheme of things, this is no time at all. Despite being around for such a short time, the automotive industry has seen some monumental changes and developments – particularly in the last two decades.
While electric vehicles represent a potential solution, I don’t think that they are the sole solution. Whether it be synthetic fuel, hydrogen power, or something else yet to be discovered, the automotive industry will no doubt undergo even more significant changes in the coming years. However, whatever happens, I think it is important not to overlook classic cars as being a part of the greener future solution.
2 responses to “Classic Cars vs Electric Cars”
John English
The batteries are recycled for their valuable contents. They do not go to landfill.
A couple of days ago, on the 29th of March 2024, it marked the 50th anniversary since production began of the Volkswagen Golf. 50 years ago, in 1974, no one quite understood how important this car would go on to be. As the successor to the legendary Beetle, the Golf would end up as the most successful Volkswagen and best-selling European car of all time.
Over the last five decades, more than 37 million Golfs have been produced which means (in mathematical terms at least), more than 2000 people have purchased a Golf every single day!
Volkswagen Golf – The Successor To The Beetle
In July 1974, the first of the new Golf models entered the showrooms. Up until this point, rear-mounted engines (like in the Beetle) had dominated the automotive scene. However, the introduction of the Golf would signal the start of a new era – the front-mounted transverse engine. Although Volkswagen had begun the transition into this new era just before the Golf with the Scirocco and Passat, the Golf meant that the highest volume class now used this new technology.
There were extremely high expectations and even bigger shoes to fill for the Golf following the huge success of the Beetle. The Beetle had sold more than 21.5 million units so was certainly a hard act to follow. Giorgio Giugiaro and Volkswagen Design had done such a good job in the development of the Golf though that, by October 1976, one million units had already been sold.
Practicality All The Way
When production began in 1974, Volkswagen wrote the following about its new vehicle with its large tailgate: “The Golf offers maximum space and safety. It is uncompromisingly geared towards practicality. The low beltline gives drivers a clear overview, and the sloping bonnet ensures that the road right in front of the vehicle is visible. The rear window extends well down, making reversing much easier.”
Wolfsburg Plant
So far, more than 20 million Golfs have been built in Volkswagen’s Wolfsburg plant. The other 17 million have been built in other German plants as well as in Belgium, Brazil, China, Malaysia, Mexico, Slovakia and South Africa. Although this is a sign of the Golf being a world car, its technology has always been a great example of German engineering.
Golf I
With the first Golf GTI (1976), Volkswagen initiated the dynamic development of the compact class. The Golf D (1976) and the later Golf GTD (1982) ensured the breakthrough of diesel in the compact segment. In 1979, Volkswagen launched the Golf Cabriolet – which, for a time, was the best-selling convertible car in the world.
A total of 6.9 million units of the first-generation Golf had been sold by 1983 – a sign that the Golf was a worthy successor to the Beetle.
Golf II
Volkswagen Chief Designer, Andreas Mindt, sums up the most important moment in the history of the Golf: “It was the switch from Golf I to Golf II. Volkswagen’s then Chief Designer Herbert Schäfer did everything right there.
He modernised the second Golf but kept the DNA of the first generation. This bridge is extremely important for the Golf’s history. The Golf has always remained a further development of this original model. That is the special thing about the Golf, and the credit for this belongs to Herbert Schäfer.”
Technologies such as the controlled catalytic converter, ABS and all-wheel drive made their debut in the Golf II. A total of 6.3 million Golf II cars were built between 1983 and 1991.
Golf III
In August 1991, Volkswagen began a new era of safety with the Golf III. This was the first Golf model available with front airbags from 1992. A number of big moments are associated with the Golf III, which had been built 4.8 million times by 1997: for example, the first six-cylinder engine (VR6), cruise control system and the first side airbags. For the first time, this Golf was also available as an estate model.
Golf IV
1997 saw the debut of the Golf IV. This is still seen as something of a style icon and achieved a new standard of quality within the segment.
In 2002, Volkswagen released the sportiest Golf to date, based on the fourth generation: the R32. This had a top speed of 250 km/h and, in 2003, was the first Volkswagen to receive a direct shift gearbox (DSG).
The Golf IV was replaced after 4.9 million units had been built.
With its outstanding comfort, the fifth Golf – which was launched in 2003 – was miles ahead of many competitors in the upper mid-sized class. The stability of the laser-welded body created a 35-per-cent increase in torsional rigidity and, for the first time, up to eight protective airbags were also on board. In addition, the Golf V, which had been built 3.4 million times by 2008, impressed drivers with a new four-link rear suspension, bi-xenon headlights and the first 7-speed DSG.
Golf VI
By the end of July 2012, a further 3.6 million Golfs had been produced. When the sixth generation was introduced in 2008, safety once again took a big leap forward. Like with its predecessor, the laser-welded body was so stable that it scored the maximum of five stars in the Euro NCAP crash test. New technologies such as Light Assist (advanced main-beam control), Park Assist, Hill Start Assist and adaptive chassis control (DCC) also helped make this version of the Golf ‘World Car of the Year’ 2009.
Golf VII
In September 2012, Volkswagen revealed the seventh Golf. Its weight was reduced by up to 100kg compared with the sixth generation. This meant that fuel consumption was also reduced by up to 23 per cent.
New technologies such as the Automatic Post-Collision Braking System, Adaptive Cruise Control and Front Assist including City Emergency Braking System rounded off the range of assist systems. In 2014, Volkswagen looked to enter the world of electric mobility with the new e-Golf. A total of 6.3 million Golf VII cars were produced up to 2019.
Image: VolkswagenImage: Volkswagen
Golf VIII
Volkswagen presented the Golf VIII in October 2019. With its new mild and plug-in hybrid drives, it electrified the compact class. As one of the first compact cars, it enabled assisted driving by means of Travel Assist. Even the entry-level version today has features such as Lane Assist, Front Assist, LED headlights, LED tail light clusters and automatic air conditioner on board as standard. In combination with the optional adaptive chassis control DCC and the vehicle dynamics manager, the Golf VIII also achieves an unprecedented spread between comfort and dynamics in this class. More than one million units have been sold so far.
Now – in 2024 – the new evolutionary stage of the eighth generation has arrived. The new Golf impresses with a next-generation infotainment system, a more intuitive operating concept, a sharper front and rear end design as well as efficient drive systems. These include plug-in hybrid drives with an increased all-electric range of significantly more than 100 kilometres. An illuminated Volkswagen logo also features on the front for the first time in a Golf. In addition, the new Golf with voice control and the AI-based chatbot ChatGPT once again make technical innovations available to the masses.
Despite the rain, and it being the first day back at work after a long weekend, we welcomed a group of local professionals into The Atelier and lots of new connections were made.
While they were here, attendees enjoyed a coffee, some biscuits, a tour of the workshop (including our brand new event space which is due to open very soon), and a powerful talk from Lorna Goodwin from the RSPCA. Lorna discussed the charity’s fundraising goals and important work helping thousands of animals in need.
It was great to see so many people here at Bridge Classic Cars, networking and making new connections. We like to do our bit in supporting local businesses and we hope this was successful in doing just that.
Thank you to everyone who came along and we hope to see you all again very soon.
“Henry Royce’s life followed a truly extraordinary arc. From impoverished origins and with minimal formal education, he became a giant of 20th Century engineering and innovation, responsible for designs and technology that helped shape the world we live in now. But this classic rags-to-riches tale belies the complexity of the man, and understates the many challenges he faced during his remarkable life. After 120 years, his influence on the marque he co-founded remains powerful and pervasive; he literally made us who we are today.” Andrew Ball, Head of Corporate Communications and Heritage, Rolls-Royce Motor Cars
Frederick Henry Royce was born on 27 March 1863 in Alwalton, near Peterborough. He was the youngest of five children in a family with extreme financial problems. After Henry’s father was declared bankrupt, he was put in prison (as was the law at the time!) Growing up in this situation had a deep affect on Royce’s character and health for the rest of his life.
Starting Work
When he was just 10 years old, Henry began working as a newspaper seller in London before later moving into a role as a telegram delivery boy. In 1877, with financial support from his aunt, he became an apprentice at the Great Northern Railway (GNR) workshops in Peterborough. It was here that his natural aptitude for design and working with his hands became clear. A set of three miniature wheelbarrows he made out of brass were early signs of the high standards he would set for himself and others throughout his career.
Just two years after starting his apprenticeship, his aunt ran into money troubles too. This left Henry unable to pay his annual apprenticeship fee. After returning to London, he began working for the Electric Lighting & Power Generating Company (EL&PG). Back then, electricity was still so new that it had no professional institutions, and therefore no formal examinations or entry qualifications. For someone like Henry Royce, who had only the most basic schooling, this was extremely fortunate.
Moving Up (And Down Again)
His fascination for the subject, intense work ethic, and commitment to improving himself (he attended evening classes in English and Maths after work) meant that in 1882, the EL&PG, by now renamed the Maxim-Weston Electric Company, sent him to manage the installation of street and theatre lighting in Liverpool. When the company abruptly collapsed, Royce, still only 19, again found himself unemployed.
In late 1884, Henry founded F H Royce & Co in Manchester. Initially producing small items such as battery-powered doorbells, the company progressed to making overhead cranes, railway shunting capstans and other heavy industrial equipment.
By 1901, the years of hard work and a less-than-ideal home life were taking a severe toll on Royce’s health, which had probably been permanently weakened by the struggles of his childhood. Things got even worse the following year when the company found its finances stretched. This was mainly due to the influx of cheaper imported electrical machinery that undercut its prices. As he was such a perfectionist, Royce was not prepared to compromise the quality of his products, but this extra stress meant that, in 1902, his health took a big dive!
The Break That Changed Automotive History
Royce’s doctors prescribed complete rest and persuaded him to take a 10-week holiday with his wife’s family in South Africa. On the long journey, he read a newly published book, ‘The Automobile – Its Construction and Management’. What he learned would change his life – and ultimately, the automotive world.
On his return to England, Royce purchased his first car, a French-built 10 H.P. Decauville. It is said that this first car was so poorly made and unreliable that Royce decided he could do better. In fact, his holiday reading had already made up his mind that he was going to produce his own car. He chose the Decauville because it was one of the finest cars available to him, in order to dismantle it and then, in his most famous phrase, ‘take the best that exists and make it better’.
He began by building three two-cylinder 10 H.P. cars, based on the Decauville layout. With these foundational machines, he demonstrated the analytical approach, attention to detail and pursuit of excellence in design and manufacture that would go on to define his life.
Rolls-Royce
His friend and business associate, Henry Edmunds, borrowed one of these original Royce 10H.P. cars to compete in the 1,000-mile Slide Slip Trials organised by the Automobile Club of Great Britain & Ireland (later the Royal Automobile Club, or RAC) in April 1904. Edmunds was enormously impressed and realised this was precisely the high-quality, British-made model that a friend and fellow Club member was looking for to stock in his new London car dealership. That friend was, of course, The Hon Charles Stewart Rolls.
As the technical mastermind behind the new partnership, Royce’s output was astounding. From the company’s foundation in 1904 until his death in 1933, he personally created the initial concept for every mechanical item in every Rolls-Royce car. An instinctive, intuitive engineer, he had an unmatchable ability to assess components purely by eye. He firmly believed that if something looked right, it probably was – and he was almost always proved correct.
As demand grew, and the cars themselves became increasingly complex, he established a design team, led by his motto, ‘Rub out, alter, improve, refine’. Everything the team produced would then either be rejected and sent back for more work or finally signed off, by Royce alone. In contrast to modern motor manufacturing, where models are introduced, updated and replaced at defined intervals, Royce made continuous improvements to his products, without any announcement or notice. Some of these improvements were tiny, but the impact of these changes was that almost no two Rolls-Royce motor cars were exactly alike in every detail.
It is worth noting that Henry Royce never actually designed a complete car. Up to 1949, Rolls-Royce produced only a ‘rolling chassis’, equipped with an engine and drivetrain, upon which a specialist coachbuilder built the bodywork to the customer’s specification. The rolling chassis did, however, include the bulkhead and the radiator, which determined, at least in part, the finished car’s overall proportions.
Henry Royce was meticulous in his work and had an inquisitive mind that made him strive for perfection. His work and his ethos have outlived him and, to this day, his legacy lives on in every Rolls-Royce made.
Coming into contact with a wide range of classic cars every day, it is painfully clear to me that each and every classic comes with a unique story and history. Whether it be a rare car with a racing pedigree, being previously owned by a celebrity, or even a former everyday car that is full of nostalgia and memories of times gone by; there is always something to experience.
There is a worry that over the coming decades, as these automotive legacies continue to age, there will be a lack of people passionate about these cars to keep them on the road for future generations to enjoy and admire.
With this in mind, the Classic Car Loan Project has been formed to help keep the interest in classic vehicles alive and to help more people into the classic car world.
Driving Passion in the Next Generation
The Classic Car Loan Project (CCLP) stems from a very simple idea: what if young people could experience the joy and challenge of driving a classic car; not as a rare treat but as part of their daily lives?
This question led to the launch of the Classic Car Loan Project 7 years ago, starting with just one generous owner and one classic car. Fast forward to today, the project has grown to include over 20 classic cars with more owners joining every year.
How The Classic Car Loan Project Works
The Classic Car Loan Project operates on a straightforward structure: selected young drivers are given the opportunity to borrow a classic car for up to a year. This arrangement isn’t just about driving a historical vehicle though; it’s a comprehensive experience that involves caring for and maintaining a piece of automotive history. The project targets individuals who have a genuine interest in classic cars but might not have the means or opportunity to own one themselves.
A Win-Win Situation
At its core, the project serves a dual purpose. For young enthusiasts, it offers an incredible opportunity to immerse themselves in the world of classic cars, learning not just about driving but also about the responsibilities of maintenance and preservation. For the owners, it provides the satisfaction of sharing their passion and the assurance that their classics are being enjoyed and not left to gather dust.
The Journey So Far
Over the years, the Classic Car Loan Project has caught the attention of the classic car community. Each story of a young driver bonding with their borrowed car is a testament to the project’s success in bridging the generational gap in automotive enthusiasm. From attending car shows to interacting with clubs, borrowers have taken their temporary ownership of these vehicles seriously, contributing to a renewed interest in classic car preservation.
The Future Of The Classic Car Loan Project
As the project continues to grow, the organisers are constantly looking for more owners willing to share their classic cars and for young enthusiasts keen to join the classic car lifestyle. The ultimate goal is not just to keep classic cars on the road but to ensure that the stories, heritage, and passion for these vehicles are passed down to future generations.
Regarded as a masterpiece of Mercedes-Benz craftsmanship, chassis number 5500332 stands out as one of the rarest and most authentically preserved of the twenty-nine 300 SL Alloy Competition models ever made. This particular vehicle, a 1955 Mercedes-Benz 300 SL Alloy Gullwing, is now available for sale through Sotheby’s Sealed, with the bidding process concluding on March 22.
Offered for sale through Sotheby’s Sealed, this is a once-in-a-lifetime opportunity to own one of the most original and significant competition-prepared Alloy Gullwings in existence.
This exceptional vehicle is currently up for auction with bidding closing at 5pm EDT (9pm UK time) today (March 22nd 2024). While nearly 1,400 300 SL Gullwings were manufactured, only 29 were made with specialised racing features and aluminium bodies. These 29 rare models are all held in significant collections around the world. However, highly original examples like this one are almost non-existent.
This incredible car is one of the exclusive 29 Alloy Gullwings made by Mercedes-Benz, separating it from the 1,371 models made with steel bodies.
Its construction, using lightweight aluminium for the body and Plexiglas for the windows, significantly reduces its weight. This makes it not only a rare car but a high-performing one too. The vehicle is powered by its original 3-litre NSL engine, which, through extensive modifications such as a competition-grade camshaft and a specialised butterfly throttle valve, achieves over 215 horsepower. Interestingly, this car also has a distinctive history; it is the only 300 SL Alloy model that was originally delivered to Casablanca, making it the sole example to be delivered to Africa.
This Alloy Gullwing’s uniqueness is developed further by its retention of many sought-after original features, including a sports suspension, a high-speed 3.42 rear axle, an uprated metric speedometer, belly pans, and Rudge wheels that came as standard. If that wasn’t enough, this example was owned for 32 years by Hyatt Cheek, the national president of the Gullwing Group and the Mercedes-Benz Club of America (MBCA).
Highlighting its exceptional authenticity, chassis number 5500332 retains its original chassis, engine, bodywork, rear axle, and front kingpins. While the gearbox has been replaced with a model of the correct type from 1957, its authenticity remains intact.
The car underwent a meticulous restoration led by the renowned Paul Russell in 1979. The car’s long-standing connection with Paul Russell’s workshop, starting in 1975, known for the exceptional restoration of classic cars, only adds to its desirability and history.
The 1955 Mercedes-Benz 300 SL Alloy Gullwing, one of the rarest and most historically significant variants of the Gullwing, is now open for bidding on Sotheby’s Sealed
Considered as one of the purest and most original examples in existence
Delivered new to Casablanca as the only 300 SL Alloy delivered to Africa
One of only 29 Alloy Gullwings made, it features a lightweight aluminium body and enhanced performance
Powered by an original factory-prepared 3.0-liter NSL engine delivering over 215 horsepower
Retains desirable competition factory features such as sports suspension, NSL engine, and Rudge wheels
Previously owned for 32 years by Hyatt Cheek, President of the 300 SL Gullwing Group International
Verified by Mercedes-Benz Classic as retaining original chassis, engine, and bodywork
Born in Halifax, West Yorkshire, on March 20, 1853, Henry Edmunds was fascinated by electricity from a young age. His father, an engineer and iron merchant, sparked his interest, leading Henry into a career that would see him cross paths with Joseph Swan (the inventor of the incandescent lightbulb), Thomas Edison (the inventor of almost everything else) and was present at both the first successful sound recording and telephone call.
In 1886, Henry became a partner in WT Glover & Co, a Manchester-based electrical cable company. With the opening of the Manchester Ship Canel in 1894 along with the docks beside it, the company won the contract to supply the cabling for the mammoth lighting system. This lighting system was designed and manufactured by another Manchester company, F H Royce & Co. owned by Henry Royce.
In 1899, Edmunds joined the Automobile Club of Great Britain & Ireland (later the Royal Automobile Club, or RAC) and found a strong interest in motoring. The following year he entered the 1,000 Mile Trial from London to Edinburgh and back, Among the list of entrants was The Hon Charles Stewart Rolls.
By 1904, Edmunds had taken a business interest in the Parsons Non-skid Co Ltd, which made ‘chains’ that fitted to car tyres to prevent what was known as ‘slide-slipping’. They entered a competition, the Slide Slip Trials, at the end of April that year, but at the last minute found themselves without a suitable car. Edmunds asked Royce if they could use his first 10 H.P. car. Royce agreed and the car was sent by train to London, where Edmunds drove it successfully in the 1,000-mile event. Charles Rolls also took part, but there is no record of him having anything to do with the Royce car.
Edmunds was enormously impressed by the 10 H.P. He also knew Rolls was desperately looking for a high-quality British-made car to sell in his thriving London dealership. He was determined to bring the two men together, and earned his place in history when, on 4 May 1904 at The Midland Hotel in Manchester, he announced: “Henry, may I introduce Charles Rolls”.
Bridge Classic Cars has been rated strong in a new UK Classic Car Specialists industry analysis.
This new analysis is based on the latest data and intelligence available and includes a financial health rating on the top 348 companies in the UK Classic Car Specialists industry.
With so much uncertainty swirling around the market in 2024, this latest update is the most important yet.
It’s been a long time coming but we have finally completed the pre delivery inspection on our 1976 Leyland Mini Clubman 1100.
The road test proved a success. Just had to inflate the tyres and torque up the wheel nuts.
Jon has refitted the engine identification plate after the engine work has been carried out and she’s now good to go. Next stop, a very understanding and patient Henry who won the car back in January and is yet to see it. I’m sure, with all the unexpected work identified in the previous pre delivery inspection he’ll now be one very happy man.
Every day is that one step closer to revealing the finished project. Our 2023 Jaguar C-Type replica is coming on leaps and bounds now with the refit well and truly underway. John has been busy fitting the lights back up and the wiring back in.
The next biggest piece in the colour changing process was the bonnet and Alan has been making this a reality this week. We now have colour.
Meanwhile we have removed the spacer blocks from the boot lid pins. We have now fitted in place and masked in position.
We have heated up with hot air gun to reshape and periodically repeated the process over a few hours.
The front suspension braces are now spaced.
We have wire brushed and painted the rusty engine mount bolts and finished in black. The rusty calipers bolts have been wire brushed and paint in silver.
The fuel filler cap has been removed and the neck clamp has been slackened. Two of the screws have been removed and repositioned to the left in rotation before re-securing. Fit filler cap, grease seal and Loctite threads and knock up tight.
The team are looking forward to attending the Classic Car & Restoration Show at the Birmingham NEC. We will be on the Riley stand with our 1905 Riley 9hp which has been restored to it’s former glory by our team of technicians. Craig, Nick and Gordon will be wandering around the show as well as attending the auction. Please do say hello if you spot us.
The Goodwood Festival of Speed is a celebration of motorsport and all things automotive. People travel from all over the world to the idyllic West Sussex countryside, to enjoy the FOS at Goodwood House.
The Festival of Speed attracts a huge variety of historic and modern vehicles, from vintage racers and iconic classics to the latest supercars and prototypes. The main event is the legendary Hillclimb, where drivers push their machines to the limit on a challenging and picturesque course.
Petrol heads have the opportunity to get up close and personal with the vehicles, meet the drivers, and immerse themselves in the exciting and fast-moving atmosphere.
Some of the Bridge Classic Cars team are always in attendance so, if you see us, come and say hello.
Our 1988 Vauxhall Jubilee has had some great interest in eBay this week and with only 23hrs to go the car has bids which therefore means it should be finding a new home soon.
We’ve had a great message from Fazza196 on eBay which I felt I needed to share. We often talk about the fact that every car has a story to tell and as our description says; we believe this to be the last Jubilee edition in existence but can’t be sure.
Fazza196 says: “Just so you’re aware, this is 100% the last remaining Jubilee, I banger raced the 2nd last one in November last year”
So there we go, another report suggesting that this could be the last Jubilee and if you’re quick, it could be yours.
A cornerstone of the British sports car world. A car recognised and loved by so many for its usability, practicality, and it’s gorgeous looks. We are proud to offer for sale our 1975 MGB GT V8.
The most sought after of the MGB GT’s. Its elegant, sophisticated looks paired with the glorious rumble of the small block V8 are a recipe for a thrilling driving experience.
Our 1975 example is one of the 2591 V8 cars produced by MG between 1973 and 1976 and is one of the very best MGB’s we’ve had through our workshop. Finished in vibrant Maroon Red with Black accents, it is a classic and classy colour combination. The Rover sourced small-block V8 delivers 137BHP which was more than enough to get this small, nimble, and iconic sports car on the move quickly.
Interestingly, the V8 used in the MGB GT was the lightest V8 engine available at the time, so the V8 took 20 kilograms off the nose of these wonderful British cars compared to the 4-cylinder engine.
This car has a well-documented history with invoices from parts specialists as well as extensive MOT histories dating back to the early 1990s. The file also includes photos from its bare metal rebuild in the early 2010s with photographs of its journey for its next owner to pour over.
This car also features a fold back sunroof for those warm summers days where you can roll back the top and go out for a blast to enjoy that intoxicating V8 rumble and the playful dynamics of the MG’s handling.
One look at its famous slender grille and you can’t miss that glorious badge staring straight back at you with the simple “V8”. The car also features the multi-piece wheels which were a signature of the V8’s and special editions that came out during the cars production run.
Jon has now completed the inspection on our 1993 Bentley Turbo R. He’s carried out the necessary repairs which included; sorting the connections on the nearside headlight and main beam. He’s stripped the nearside door panel and repositioned the electric window switch.
The car has been taken off the ramp and a road test has been carried out.
It returned to the workshop with a belt squeal and steering is out to the right.
We have tightened the alternator belt.
The steering has been adjust and we’ve inflate all tyres to the correct pressure.
Fuel has been added and now the car is ready for the draw!
The TV culinary world has lost one of its most beloved figures, Dave Myers, at the age of 66. Best known as one half of the duo, The Hairy Bikers, Myers’ died two years after announcing his diagnosis with cancer. His death is not only the loss of a great chef but also a loved television personality and family man.
A Life Well Lived
Born in Barrow-in-Furness, Myers’ early life was influenced by his mother’s cooking and his father’s love for fishing. This later turned into a deep passion for food. Despite facing the challenge of becoming a young carer, when his mother developed multiple sclerosis, Myers found a positive outlet in cooking, a skill that would later define his career and personal life.
After studying fine art at Goldsmiths in London, Myers had a somewhat unique career path that led him to become the BBC’s first male make-up artist, a role he would hold for 23 years. His work on shows ranging from Doctor Who to period dramas showcased his artistic talent beyond the kitchen. However, it was his meeting with Si King, on the set of a TV adaptation of Catherine Cookson’s ‘The Gambling Man’, that would change his life in a big way.
The Hairy Bikers’ Adventure
Myers and King’s partnership led to the creation of the Hairy Bikers. Their television journey began over 20 years ago when they hit the road on their motorbikes for adventures across the UK and around the world. From the roads of Portugal to the landscapes of Namibia, they shared their love for food and travel, becoming household names in the process.
Their series, such as The Hairy Bikers’ Cookbook, Mums Know Best, and Asian Adventure created entertaining television as well as showing the vast range of cuisine around the world.
Tributes and Memories
Earlier today, Si King posted on X:
“I’m afraid I bear some sad news. Most of you will know Dave has been fighting cancer for the past couple of years.
“Last night, on 28th February 2024, with Lili, Dave’s wife, his family, close friend David and myself by his side, he passed away peacefully at home. All who knew Dave are devastated at his passing. His beloved wife brought him such happiness as did her children, Iza and Sergiu who Dave loved like his own.
“Personally, I am not sure I can put into words how I feel at the moment. My best friend is on a journey that for now, I can’t follow.
“I will miss him every day and the bond and friendship we shared over half a lifetime. I wish you God’s speed brother; you are and will remain a beacon in this world. See you on the other side. Love ya.”
He also said:
“I know Dave and his family would want me to thank all of you who sent messages of support in recent times. It meant the world to him, his family and all The Hairy Bikers team. I am sending you all much love and gratitude for those simple acts of kindness, generosity and spirit. We are eternally grateful for them.
“May I ask you all for one further kindness and allow Lili, his wife, his family, close friends and I some time and some peace to process our huge loss. I am sure I will see you all soon.”
BBC chief content officer Charlotte Moore said:
“Everyone at the BBC is incredibly sad to hear this news.
“Dave made cooking a truly joyful adventure and he shared that joy with millions. The public loved him and his unique partnership with Si.
“Together they made every viewer feel like a friend. More than that he was simply a lovely man. Our thoughts go out to his family and many friends.”
The Classic Lounge will be opening its doors for an exclusive event for the Norfolk and Suffolk branches of the BMW Car Club. The bar will be open for hot and cold drinks and a workshop tour will take place. This is a private event, contact the club for more information.
If you would like to bring your club along for an exclusive event or to join one of our public events, contact Lily on events@bridgeclassiccars.co.uk
We are very excited to be returning to The Classic Car Show at Culford in 2024 after the enjoyment we experienced last year. The highlights from 2023 can be found here. The team will be on a stand once more and will be on hand to chat to you about our current projects as well as our competition cars. The stand will be a perfect place to unwind and chat to us about all things automotive. We will also be wandering around the show so if you see us, do say hello.
The Classic Car Show – we have just one space on our stand to host a Bridge Classic Cars Member’s vehicle! If you would like to attend alongside the Bridge Classic Cars team, join up as a member and then email us at events@bridgeclassiccars.co.uk
For more details on how to get tickets, head to the event website
If you ever wanted to combine rock ‘n’ roll and classic cars; you’d probably end up with this…a 1973 Ferrari 246 Dino GTS purchased from new by Peter Grant, the manager of legendary rock group Led Zeppelin – and that’s exactly what’s going up for sale through an online auction with Car & Classic this week.
Rock ‘n’ Roll Pedigree Meets Italian Craftsmanship
Peter Grant, the man who played a huge role in Led Zeppelin’s meteoric rise to fame and record-breaking success, ordered his Dino as one of only 235 right-hand drive versions brought into the UK between 1972 and 1974. Its configuration alone makes it a rare classic but, with its time living the rock ‘n’ roll lifestyle added in, this is one special car.
Delivered in a striking Rosso Bordeaux colour (a non-standard, non-metallic option) paired with brown leather upholstery, this Dino was one of just 114 ordered in this colour specification.
Image: Car & ClassicImage: Car & ClassicImage: Car & ClassicImage: Car & Classic
A Meticulously Maintained Car
Over the years, the Ferrari 246 Dino GTS has been well maintained by Ferrari specialists. From rebuilt suspension and brakes to the installation of a high-torque starter motor, no expense has been spared in preserving this dream classic. Now MOT-exempt due to its classic status, this Dino still offers an authentic driving experience, remaining mechanically original in most respects.
More Than Just a Car
Dale Vinten, head of editorial at Car & Classic said “With many members of Led Zeppelin known to enjoy their fair share of supercars, including many Ferraris, this Dino, formerly owned by Peter Grant, is a cherished, usable example with a proven history. It’s not just a car; it’s a piece of rock history, a fantastic piece of Led Zeppelin memorabilia, and a lovely example of a collectable 246 Dino GTS – it’s something that everyone can hopefully appreciate carries significant importance.”
Image: Car & ClassicImage: Car & ClassicImage: Car & ClassicImage: Car & Classic
The Auction
The auction will begin on 22nd February 2024 and run until 29th February 2024. Car & Classic estimates that the car will sell for between £275,000 – £350,000 and invites all interested parties to register their pre-bids here.
The entire team here at Bridge Classic Cars understand how important the charity’s work is and we are very proud to be doing our part in helping them raise much-needed funds.
More information about the event can be found here and we will share more details of our involvement very soon too.
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