The Rise of Non-Alcoholic Drinks In The Automotive Industry

Picture of By Rob Harvey
By Rob Harvey

Marketing Manager - Bridge Classic Cars

In recent years, the automotive industry has been witnessing a notable shift in attitudes towards drinking alcohol and driving. For most drivers, the days of “five and drive” are long gone and we tend to be a lot more conscious of alcohol consumption when we plan on getting behind the wheel. This is where non-alcoholic drinks come in, as they offer drivers the chance to feel part of the festivities without compromising their driving ability.

The Social Side Of Non-Alcoholic Drinks

For many people, going to the pub or a local bar is a social event where you can catch up with friends and family while enjoying a drink and a good time. One of the changes in attitude around alcohol and driving is that it is now much more socially acceptable to enjoy a soft drink around your friends who are drinking alcohol.

However, the rise in popularity of non-alcoholic beverages has had a very positive impact on the way drivers socialise while still staying safe and alert enough to drive home. You can now go to the pub and enjoy an alcohol-free version of your favourite beverage. While this may not seem like much, it can be a difference maker to drivers all over the country who still want to join in the atmosphere of a social gathering without putting their driving at risk.

Rio Bruen, who works in the hospitality industry said “As a Mixologist and Head Barman over the last 4 years since the pandemic I have seen a huge Boom in the popularity of low or no alcohol alternatives.

With companies really upping their game with 0% Spirit alternatives, the ability to create like-for-like mocktails has become much easier, and the flavour profile is closer to their alcoholic counterparts than ever. In the Summer of 2022, I created 2 cocktails and 2 mocktails and asked my team to try each and tell me which had alcohol and which had 0% alternatives. Those who thought they could distinguish between them were, in fact, inaccurate and both mocktails were able to pass as alcohol to different team members.”

Health Benefits Of Non-Alcoholic Drinks

The automotive industry has long been associated with power, performance, and speed. However, alongside this, there’s a growing awareness of the need for a balanced lifestyle. As people become increasingly health-conscious, they seek alternatives to traditional, often sugar-laden beverages. Non-alcoholic drinks offer a refreshing and healthier option for drivers and passengers alike.


One of the primary reasons why alcohol-free drinks are gaining traction in the automotive industry (and beyond) is safety. Alcohol consumption and driving are a dangerous combination, contributing to large numbers of accidents and fatalities each year. For example, government statistics for 2021 show that between 240 and 280 people were killed in collisions in Great Britain where at least one driver was over the drink-drive limit and an estimated 6,740 people were killed or injured when at least one driver was over the drink-drive limit.

By promoting non-alcoholic alternatives, automotive businesses can align with safety initiatives, advocating for responsible consumption and minimising risks on the road.

Rio Bruen went on to say “When working in a venue with outdoor seating in the summer, it’s common to see bikers stop to have a drink on their travels, of course with the fear of being over the legal driving limit, it is refreshing to see these visitors go from having a half pint and feeling they need to leave to being able to rest and have a couple of bottles of 0.5% alc beer.”

Dietary Restrictions

Non-alcoholic beverages cater to a diverse range of preferences and dietary restrictions. Zero alcohol beers to mocktails, the options are vast. This inclusivity enhances people’s overall driving experience, ensuring that every driver and passenger can find a beverage that suits their taste and lifestyle. Whether it’s a morning commute or a road trip with friends, non-alcoholic drinks offer a refreshing and personal solution to everyone.

Greater Opportunity To Collaborate

Non-alcoholic drinks present an opportunity for collaboration and innovation within the automotive industry. Partnerships between automotive businesses and beverage companies can lead to unique marketing initiatives and co-branded products, enhancing the overall customer experience. Whether it’s a custom-designed bottle holder or a special edition beverage inspired by a new car model, these collaborations create excitement and differentiation in the market.

Non-Alcoholic Drinks In The Automotive Industry

The rise of non-alcoholic drinks in the automotive industry signifies a broader shift towards health, safety, and overall consideration for all road users. By offering a wide range of beverage options, automotive businesses can cater to the evolving preferences of consumers while promoting responsible consumption and road safety.

To me, it seems clear that non-alcoholic drinks are not just a passing fad but a fundamental aspect of the modern driving experience. As we get ready to open our brand-new events space here at Bridge Classic Cars, we are making sure there is plenty of variety in our non-alcoholic range.

3 responses to “The Rise of Non-Alcoholic Drinks In The Automotive Industry”

  1. Trevor Sturgess avatar
    Trevor Sturgess

    The best are Guinness 00 and Adnams Ghost Ship 0.5% by an absolute mile.

    1. Neil Hayes avatar
      Neil Hayes

      Absolutely agree with those two, also Erdinger is a very fine 0.5% wiessbier.

  2. Jerry Clack avatar
    Jerry Clack

    I tried this recently and can recommend it as a proper tasting ale but alcohol free and suited to the older clientele!

    I also quite enjoyed the alcohol free Guinness can I tried at Christmas

Leave a Reply

Your email address will not be published. Required fields are marked *

Share this post
Enjoyed this article by Rob Harvey?
Email Rob Harvey