BMW UK has launched a new BMW Classic Partner pilot programme to improve support for classic BMW owners across the country.
The pilot begins with four authorised retailers: Halliwell Jones Wilmslow, Sytner Stevenage, Group 1 Hailsham, and Dick Lovett Bristol. Each has now been officially recognised as part of the international BMW Classic Partner network.
Supporting Classic BMW Owners
The new BMW Classic Partners specialise in the sale, servicing, and body repair of classic BMW vehicles. They have access to original BMW Classic parts, manufacturer-approved standards, and specific heritage knowledge.
This means that UK owners now have access to dedicated classic BMW support more locally, while still being connected to the wider BMW Group Classic programme.
“The launch of the BMW Classic Partner programme represents an important milestone for BMW Classic in the UK. By officially recognising these four retailers as part of our global BMW Classic Partner network, we are strengthening our ability to support customers who are passionate about preserving and enjoying their classic BMWs. This programme ensures that specialist knowledge, heritage expertise and manufacturer‑approved standards are available locally, while remaining fully aligned with BMW Group Classic internationally.”
Werner Pagenstert, BMW UK Customer Support Director for Aftersales
The Four UK BMW Classic Partners
Halliwell Jones Wilmslow will support classic BMW owners across the North West.
“As a classic BMW owner myself, I’m genuinely passionate about the heritage of this brand and the importance of keeping these incredible cars on the road for years to come. Classics aren’t just vehicles – they’re stories, memories, and pieces of engineering that deserve to be shared and enjoyed by future generations. That’s why the launch of Halliwell Jones Classic is such a proud moment for us. Becoming a BMW Classic Partner in the UK represents a major investment in supporting BMW’s rich heritage and our customers’ passion for these iconic models.”
Phil Jones, Aftersales Director for Halliwell Jones
Sytner Stevenage will serve customers in the South East.
“At Sytner Stevenage, ‘Classic’ is far more than the age of a vehicle – it represents the legacy, craftsmanship and deep-rooted relationships that BMW and MINI have built with customers over generations. That heritage is reflected within our own team. Paul Travers, our Master Technician, brings over 30 years of BMW experience and has supported customers and their vehicles across decades. Our Bodyshop, led by Peter Panico, represents a combined 100+ years of expertise in restoration and repair – preserving not just vehicles, but the stories behind them. Our Aftersales leadership under Alun Clarke, with over 20 years’ experience with BMW, ensures that same standard of care and continuity is delivered every day.”
Manjit Ahluwalia, Head of Business Sytner Stevenage
Group 1 Hailsham will provide dedicated BMW Classic support across the South Coast.
“BMW Classic isn’t just about preserving a car; it’s about making memories that will last a lifetime. Restoring my 1996 BMW E36 3 Series with my son turned machinery and metal into something far more meaningful: shared time, pride and lasting memories. This vehicle will pass through generations.”
Adam Hook, a technician at Group 1 Hailsham
Dick Lovett Bristol will cover the South West.
“Being selected as a BMW Classic partner is a huge honour for everyone at Dick Lovett. We’ve been proud BMW partners since 1968 and are the longest serving BMW partner in the UK, so to receive this recognition in our 60th year of business makes it particularly special. This appointment recognises not only the heritage of BMW and MINI, but the people and craftsmanship required to preserve it properly.”
Dan Hicks, BMW/MINI Group Head for Dick Lovett
A Wider Classic Network
BMW UK says the learnings from this pilot will help shape the future development of BMW Classic services across the country.
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