Talking Classics With Hannah Burgess

Hannah Burgess is the owner of Hannah Burgess PR. She spends a large part of her life around cars and she is extremely knowledgeable about all things automotive.

Hannah was kind enough to take some time out of her busy schedule to sit down with us and answer some of the questions we had for her.

For those who don’t know, what is Hannah Burgess PR?

Hannah Burgess PR, or HBPR in short, is an automotive public relations agency based in London, UK. When I started in 2020, I was a one-(wo)man band – hence calling the agency after my name (I promise I’m not that egoistic!) and now we’re a five-person team.

HBPR operates as an extension of any team in the automotive industry and beyond. The beating heart of the agency is the core press office function, which includes creating content for companies as well as building and managing relationships with the media – it’s what’s kept the wheels turning since day one, and after years of working in the industry, I’m quite proud of the “little black book of contacts” we’ve built that HBPR and its clients now have access to.

However, it’s not just press office support. As the agency has developed over the past couple of years, I’m pleased to say that we [HBPR] have managed to extend the offering to our clients, and now also provide corporate branding and strategy, media insights, social media content creation, event booking and support, and much more, both on a project or a retainer agreement basis. We’re simply a small team that’s driven by passion, fuelled – quite literally – by years of experience, and focused on achieving the best results.

What led to the creation of the business?

I would say there are two main factors that played a role in the creation of HBPR. First of all, I believed there was space to create a transparent and adaptable agency within the automotive industry. HBPR is now known to be very honest and straightforward with its clients and that is something I purposefully wanted to achieve. We say it how it is because that ultimately is the most productive and effective way to achieve success, and why our clients trust us to make the right decisions for them. However, I suppose that I started the agency by accident – or perhaps a lucky turn of fate is a more apt way to describe it. Before the COVID-19 pandemic, I was based in the USA and working full-time for Czinger Vehicles (you may have seen its car at Goodwood Festival of Speed), using my experience to build a brand, gain presence with PR and launch the company and the first car – the 21C – to an international audience at the 2020 Geneva International Motor Show.

Well, we all know what happened next, and this was the second factor that spurred me to create HBPR. Due to the (inter)national lockdown in 2020, the automotive industry, and especially the classic car sector, changed drastically. Events, get-togethers, photoshoots, and interviews are all fundamental parts of PR, and with all those aspects changing, becoming virtual, or being put on hold altogether, I found that my role at Czinger would also be coming to an end. Following a tough virtual goodbye to the team in the States, I took some time to re-evaluate and really think about what my next steps would be, what I wanted out of my future, and how to put my experience to good use. Alongside some key industry figures supporting me – I started HBPR. I couldn’t have done it without the support of my family, my passionate better half, Roddy Macleod, and my peer and all-round commercial anchor, Jens Sverdrup.

Anyway, back then, mid-2020 is when I really committed to putting all my energy and time into building something for myself. More than two years later, the couch that I used to call my office has now turned into a beautiful open space in Battersea overlooking the Thames that I share alongside my team. Looking back, it’s been an amazing learning curve, the best decision of my life so far, and the making of me personally. I’m not perfect, nobody is, but working with an amazing team and a hugely supportive raft of clients, I often stand back and feel immensely grateful and appreciative of the HBPR journey.

What’s your favourite thing about what you do?

It sounds corny, but I feel very fortunate that I enjoy the work that I do on a daily basis. Not every day is filled with exotica and exuberant launches, some days are tough, as is every job of course, but if you’d have told teenage me that this is what she’d be doing when she ‘grew up’ then I think she’d have a good laugh!

My love for everything automotive and PR related hasn’t altered after working more than ten years in the industries and I don’t ever see that changing. I think that’s what happens when your hobby and passion become the building blocks of your career, however, it does mean that choosing one favourite element of what I do is a difficult challenge.

One of my favourite aspects of the job is supporting brands in their growth and getting them in front of the right audiences to get the word out about their amazing projects. That part of the job is still as rewarding to me now as it was at the very beginning. I still get excited whenever a story HBPR wrote gets picked up by renowned publications, whether it happens organically or because we’ve sold it in, it simply never gets old. Before I sound too much like a commercial, I’d like to re-explain that there are obviously good and bad days on the job, however, that’s simply just life and the reward I get from my work always overrules the negatives.

You obviously have a passion for cars – where does this come from?

My whole family has a passion for cars, so being born into that environment propelled me to explore and head in the same direction. Attending many car events from a young age and meeting so many like-minded petrolheads further solidified my passion – I even started an automotive blog when I was still studying to obtain a business degree at Bournemouth University! An agency discovered me through that same blog and offered me a position shortly after graduating. You never know if something is going to be the right fit for you until you try it, so when I entered the automotive industry for the first time from a career perspective I was pleasantly surprised to feel right at home. So as much as I have my family to thank for the introduction, I don’t believe that the passion would still be there so strongly if it wasn’t for a genuine interest and love for cars.

Being so involved in the world of cars, are there any classic cars that catch your eye?

Oh, what a question. It changes daily. However, I’m a huge Porsche obsessive. Every time a 912 or 911 E/S drives past me, or I see one at a car meet, I always turn my head or try and stop drooling over them. Looking at them on Car & Classic (and other amazing websites – feels a bit like brand dropping on the BBC here) is a huge time sucker.

So other than the unobtanium (for me) sixties Porsches, I think I’d quite like to own an early Lotus Elan. There’s something a bit Emma Peel about my classic car dream, isn’t there, but hey it’s the truth! Or potentially, if we’re looking at more modern, youngtimer classics, then I’d quite like an E36 M3. It’s the car from ‘my’ era and I think it’d be fun to own alongside my S202 C43 AMG. Or, I have a bit of a hankering for an RS2 at the moment… But maybe that’s the Porsche fan coming out again, and the imaginary money…!

How do you think the car world is going to change in the future?

It’s changing every day and it’s amazing to see – many say the next ten years will shape the automotive industry more than the past 100 years ever did. However, what’s undeniable is the push for electric vehicles, which has been so strong and has created a noticeable shift within the industry. I reckon the trend will certainly continue to grow in the foreseeable future, however, as more knowledge and data comes out, I think we will see other key developments grow alongside EVs.

As an example, synthetic fuels have the potential to offer a great solution to lowering the harmful emissions from the automotive industry with potentially an easier implementation process than the extensive infrastructure required to keep EVs running, and still support the classic car industry, too.

Another example is the introduction of subscription-based access to vehicle features. More and more car brands will likely start to include this in their sales model which can play a large role in the after-market value of a car, therefore increasing the lifespan of the vehicle and making it more sustainable for the planet. The car world is an exciting place to operate in as there’s always new technology coming out, and changes in regulations and consumer behaviour happening – it keeps you on your toes and forces you to keep an eye on the future.

Do you think there is still a place for classic cars in your predicted future?

Of course. The most sustainable car is the one that’s already been built – especially with the possibility of introducing synthetic fuels, making them even kinder on the planet than any other type of vehicle.

So, yes, in my opinion, classic cars will always have a place in this world. There are obviously different categories within the classic car industry, but especially the unique and top-of-the-line classics will always be desirable collectables as they are only becoming rarer as time goes on. Let’s not forget that a lot of classics also hold sentimental value that is personal to the owner – you can compare it to a family heirloom. The beauty of owning a classic car is that you own a piece of history, are able to decide its future, and become part of a tight-knit community that shares the passion with you. There simply aren’t many ‘commodities’ that have the same charm, which is why I think classic cars are not going anywhere anytime soon.

What’s next for Hannah Burgess PR?

We’ve recently taken aboard some really interesting new clients that we’re very excited to work with, so the next few months will certainly be busy. Expansion is definitely on the cards, and as we get busier, this is just more inevitable. I’d like to see the agency grow at a steady pace and gradually add more enthusiastic members to the team, but still aiming to stay relatively small; I’m talking maybe a maximum of 15 employees. I think the magic in what we do is offering highly personalised services to our clients and creating a familial-yet-professional feel for whomever we work with. That can easily get lost if the company grows too quickly or too big.

In terms of projects, my dream is to have one of the big OEMs in the business as a client. It’s been incredible to see that dream turn into a real possibility, and hopefully soon, it will be even more incredible to see the dream turn into a reality.

How can people find out more about Hannah Burgess PR?

Our website is probably the best place for people to find out more, but I also suggest following our LinkedIn page if you’re interested in staying informed on the latest projects we’re working on and being kept aware of any positions that might be open at the company. Lastly, the HBPR team is only an email or phone call away so in case there are any questions or aligned interests, feel free to contact us through those channels. Sounds corny, but I mean it. If I can give any advice on working in the industry, or provide insight on the launch or advertisement of a brand through PR, I’m around and happy to help.

Website: https://hannahburgesspr.com/

LinkedIn: https://www.linkedin.com/company/hannah-burgess-pr/

Email: hannah@hannahburgesspr.com

Phone: +44 (0) 020 7126 8402

Enjoyed Talking Classics With Hannah Burgess?

Take a look at the entire Talking Classics series for more interviews with other influential people.

Talking Classics With Simon Benton

Simon Benton has always had a love of Minis. In particular, the first Mini he ever experienced – the one gifted to his Mother for Christmas in 1977.

For those of you who don’t know, Obie is a 1967 Austin Mini 850. However, this isn’t any ordinary Mini, because Obie has been fully converted into a Tesla-powered electric classic car. Before being converted by Electric Classic Cars, we were lucky enough to work on Obie in our Suffolk workshop.

We recently had a chat with Simon to find out more about his very special Mini.

The story of your Mini, Obie, has been heard by a lot of people. For those who haven’t heard it though, what makes Obie different to other classic Minis?

Whilst it looks like any other Cooper from the 60’s the main difference with this one is under the skin. This one is quiet, impossible to stall at low revs and has a bit more power than it did originally.

When you saw Obie in your parents’ garage in 2018, how long had it been since you had last seen it? And how did you feel coming face-to-face with the car again after so many years?

I hadn’t properly seen the car for nearly 30 years as it was buried in the family garage, effectively ‘hidden in plain sight’. I had started stripping it down for restoration in the early 1990s and I remembered we had no engine for it as the original had a cracked block and smashed gearbox. On uncovering it I knew the bodywork was really rotten from too many winters on salty roads and it would need extensive repairs but it would be worth saving. My sister and I learnt to drive in it in the 1980s and there are lots of memories associated with this little car.

How did that feeling compare to seeing your fully restored Mini, now with an Electric motor powering it?

Seeing the car again for the first time all finished at the 2021 London Classic Car show was quite emotional after so many years. This was the mini that got me interested in cars generally and the maintenance and tuning of them. Thanks to time in the garage with my father with this car, I learnt how to repair, service and tune minis and the many other cars I had too. The car now is super easy to drive for my daughters in street mode (100 bhp) yet offers fun on the circuit in track mode with 300 bhp.

What has surprised you the most about the newly restored electric Mini?

How clever and hidden the conversion has been, not impacting on the internal and external appearance of the car.

Are you planning any more work on the Mini?

Not at the moment as for now, it’s job done.

Are you planning any more restoration projects?

I’m always keeping an eye open, not sure what yet but it will likely be a bit different.

What is it like to drive?

Having raced minis in the past, this one now has the power these little cars deserve and need to complement their legendary handling. Running original suspension and drive through the front wheels, 0-60 is sub 5 seconds and the handling is great thanks to an improved 60-40% weight balance.

What do you like the most about Obie?

That it’s a wolf in sheep’s clothing.

What advice would you give to someone who is thinking about restoring a classic car or undertaking a project like this?

Work out what you want from the project, how much time and money you can afford, setting a realistic budget. Add a contingency and a plan B in case things don’t go to plan.

Have you always liked Minis or was it more of a case that this Mini was special to you so you felt you had to do something special with it?

Both, I’ve always liked minis but this one was special as it’s the first one that got me hooked.

Do you think that this is something that could be done on a large scale as more and more people turn to electric vehicles, or do you think it’s better suited to passionate enthusiasts like you?

Yes, as a designer I can see that it definitely can be done on a larger scale if there is a public appetite as is now being demonstrated for minis by Recharged Heritage with the Paul Smith electric mini. These are less powerful than Obie but perfectly adequate for everyday driving.

What’s the most challenging thing about living with an electric classic car?

Future preservation – ie not using it in all weathers.  Minis just have to smell moisture and they start to rust!

Would you do anything differently if you could go through this process again?

Yes, too many things to individually list here but it would all lead to the same end result. We were one of the first to do this Tesla conversion and there was a lot of learning along the way!

Enjoyed Talking Classics With Simon Benton?

Take a look at the entire Talking Classics series for more interviews with other influential people.

Talking Classics With Abigayle Andre (She Talks Cars)

Abigayle Andre, better known as She Talks Cars is a true car fanatic! She has a wealth of knowledge about all things cars and she has driven some very cool vehicles over the course of her personal and professional life.

We were fortunate enough to sit down with Abigayle and pick her brains on some car-related topics.

For those who don’t know, what is She Talks Cars?

She Talks Cars is what I’m known as. So it’s me! But it’s also the go-to place online to find out how to buy a car, save money on motoring along with general car tips, reviews and updates on what’s going on in the car industry. You’re also likely to find some videos of me goofing around too. She Talks Cars is on Tiktok, Instagram, YouTube and Facebook. 

Where did your love of cars come from?

Childhood! My dad and uncles loved their cars and I have always looked up to them. My Uncle Greg used to sell super cars and my other Uncle, Vernon would buy himself everything from Shoguns to Rollers. He’s not with us anymore but his love for cars and driving lives on in me. Our whole family are into their motors. Carribeans love cars! 

What made you set up She Talks Cars?

I used to work for Audi UK and VW UK as a customer relations manager, so I’ve always been the go-to person in my circle when it comes to cars.

But I left the car industry years ago. She Talks Cars came about in such an unintentional way- but it feels like fate. 

Just before lockdown I got a new car. It was always in and out of the garage with issues and because of that I had quite an impressive stream of courtesy cars. Then Lockdown happened and the situation with my car continued. This time I was given a Range Rover Velar as a courtesy car. My business was closed at the time due to restrictions and I thought it would be fun to review the car. I also thought it would be helpful to people who couldn’t test drive due to restrictions. 

It turns out it was fun to do and helpful to others. It grew from there. 

What are your predictions for the future of the automotive industry?

I think the obvious one is that we’re going to see more electric cars on the road… including more legislation to dial down the amount of ICE cars driving around. I ‘hope’ that’s coupled with more support for people to get into an electric car, better charging infrastructure, accessible infrastructure and support for private companies to get involved and make it happen. Oh and lower VAT on public electric charging! Government… if you’re reading. 

It’s also no secret that we’re also going to see the agency model rolling out in many manufacturer main dealers over the next few years. 

This could spell the end for smaller franchises and competitive pricing for consumers. I hope that’s not the case. 

I think new players with alternative solutions to car ownership are going to enter the market… there will be more car subscription/car sharing and alternative ownership services in the future in my opinion. Particularly in big cities.

Do you think there is still a place for classic cars as we move into the future?

I bloody hope so. It’s history! It should be protected and preserved. 

I think the premium to run one and keep it on the road will increase though. 

There’s also the rise in converting classics to electric too which is exciting… if done respectfully of course. 

Are there any upcoming cars you’re particularly excited to see launch?

I’m looking forward to seeing Porsche’s new fully electric Macan and the Lotus Eletre. And the Tesla Cyber Truck if it ever surfaces. There’s some cool stuff coming out. 

Obviously, we love classic cars – are there any classics that catch your eye?

There are many classics that catch these eyes! I’ve got eyes bigger than my pockets. 

I love classic Mercs and Porsche. 

We have a 930 turbo but I’d really like to add a Pagoda 230SL and a Porsche 964 to the gang. I’d better get saving then eh? 

What are your goals for She Talks Cars?

The constant goal and my ‘why’ is to help people become the expert on buying a car and looking after the one they buy. 

I want to grow the reach and audience so I can help more people. 

My personal goal aside from this is to present more TV and make more creative content. I really enjoy it! 

How can people find out more about She Talks Cars?

By joining our community of course.. which is on Tiktok. 

But you can find me on Instagram, YouTube and Facebook. The website will be back in 2023… so watch this space!

Enjoyed Talking Classics With Abigayle Andre?

Take a look at the entire Talking Classics series for more interviews with other influential people.