Volkswagen was the UK’s best-selling new car brand for the fifth consecutive year in 2025!
According to new data from the Society of Motor Manufacturers and Traders (SMMT), Volkswagen registered 178,607 vehicles last year, accounting for an 8.84% share of the UK new car market.
That number put Volkswagen more than 55,000 units ahead of its nearest rival and was up by over 12,000 units compared to 2024.
The Golf was Volkswagen’s most popular model, with 32,478 registrations, putting it sixth overall in the UK market. The Tiguan followed with 29,857 units, while the T-Roc and Polo each had over 24,000 registrations.
Electric models continue to gain traction, too. More than 30,000 units from the ID. range (ID.3, ID.4, ID.5, ID.7 and ID.7 Tourer) were registered in 2025. This is a year-on-year increase of around 45%. Much of that momentum is attributed to the government’s Electric Car Grant and the brand’s flexible “ID. Promise”, which gives buyers up to 100 days to return their vehicle if it doesn’t suit their needs.
In 2026, Volkswagen will launch the new T-Roc and the electric ID. Polo, ID. Polo GTI, and the ID. CROSS Concept.
2026 is also the 50th anniversary of the GTI. To celebrate, Volkswagen will release the most powerful GTI ever made, the Golf GTI EDITION 50, which should be in showrooms in spring.
“The news that Volkswagen is once again the top-selling new-car brand in the UK is the perfect start to what will undoubtedly be a really exciting year for the brand. The results announced by the SMMT – which show a healthy gap between us and the number-two brand in the market – underline the enduring popularity and quality of Volkswagen cars, as well as the outstanding customer service provided by our fantastic network of Volkswagen Retailers. The trends we are seeing with our electric ID. range are really pleasing, and I can’t wait to see and drive the new models coming to market in 2026.”
Rod McLeod, Director of Volkswagen UK
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