Marketing Manager - Bridge Classic Cars
It’s almost a decade since a MINI Cooper Convertible was produced at MINI Plant Oxford. However, that changes today as production of the open-top icon starts again!
Production of the convertible Cooper will run alongside the MINI Cooper 3-Door and 5-Door models already produced at the plant. With the convertible now joining the lineup, Oxford can be considered the home of the MINI Cooper lineup.
“We are thrilled about the start of production of the MINI Convertible, which is now being produced again at the Oxford plant, the home of MINI. Unique in its class, the MINI Convertible offers unparalleled, brand-typical driving fun, combined with boundless freedom and great emotions: The iconic design combined with modern technology and connectivity makes this vehicle an unmatched open-air experience for our customers”
Stefan Richmann, Head of MINI
Since the convertible version was released back in 2004, more than 100,000 units have been sold in the UK alone. This new version has an updated exterior design, sustainable materials in its interior, and advanced in-car technology. British production is a significant focus, with contributions from three UK-based BMW Group facilities. Plant Swindon handles body pressings and sub-assemblies, engines are manufactured at Plant Hams Hall in North Warwickshire, and final assembly takes place at MINI Plant Oxford.
“We are delighted with the launch of the new MINI Cooper Convertible at our Plants in Oxford and Swindon. It’s an amazing achievement for our team to launch three new models at our Oxford Plant this year, and I am proud of our exceptional workforce. We’re delighted to welcome the MINI Cooper Convertible back home to Oxford, the home of MINI”. said “We are delighted with the launch of the new MINI Cooper Convertible at our Plants in Oxford and Swindon. It’s an amazing achievement for our team to launch three new models at our Oxford Plant this year, and I am proud of our exceptional workforce. We’re delighted to welcome the MINI Cooper Convertible back home to Oxford, the home of MINI”
Markus Grüneisl, Head of Plants Oxford and Swindon
MINI Plant Oxford is among the world’s oldest automotive facilities as it celebrated its 110th anniversary last year. The site is considered a leader in sustainable and innovative production and it produced over 20% of the UK’s total car output in 2023.
The latest MINI Cooper Convertible offers two petrol engine options, delivering 163hp or 204hp, and starts at £26,200 RRP.
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