Lotus And Norwich City FC Partnership To End

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By Rob Harvey

Marketing Manager

Norwich City Football Club recently announced that our friends at Lotus will no longer be the club’s principal partner.

The full statement says:

Norwich City can announce that the club’s principal partnership with Lotus will come to an end this summer.

From the start of the 2024/25 season, the club will work with a new principal partner, with the existing agreement with Lotus to conclude.

Norwich City commercial director Sam Jeffery said: “We’ve been really proud to have Lotus adorn our shirts for the last three seasons, not just because it’s such an iconic brand, but because of the shared Norfolk heritage.

“On behalf of the club, I’d like to thank Lotus for their support during this partnership and look forward to welcoming them to Carrow Road for the season ahead.”

Matt Windle, managing director at Lotus Cars, added: “We’ve loved being principal partner and seeing our logo on Norwich City’s shirts for the last three years. We’re looking forward to continuing our support of the club and foundation over the coming years.”

A club announcement on a new principal partner and front-of-shirt sponsor will follow in the coming weeks.

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