Norwich City Football Club recently announced that our friends at Lotus will no longer be the club’s principal partner.
The full statement says:
Norwich City can announce that the clubโs principal partnership with Lotus will come to an end this summer.
From the start of the 2024/25 season, the club will work with a new principal partner, with the existing agreement with Lotus to conclude.
Norwich City commercial director Sam Jeffery said: โWeโve been really proud to have Lotus adorn our shirts for the last three seasons, not just because itโs such an iconic brand, but because of the shared Norfolk heritage.
โOn behalf of the club, Iโd like to thank Lotus for their support during this partnership and look forward to welcoming them to Carrow Road for the season ahead.โ
Matt Windle, managing director at Lotus Cars, added: โWeโve loved being principal partner and seeing our logo on Norwich Cityโs shirts for the last three years. Weโre looking forward to continuing our support of the club and foundation over the coming years.โ
A club announcement on a new principal partner and front-of-shirt sponsor will follow in the coming weeks.