Marketing Manager - Bridge Classic Cars
At Bridge Classic Cars, we always try to do our bit to raise awareness of important causes. When a member of the team was diagnosed with cancer a few months ago, it quickly became apparent that several members of the Bridge Classic Cars team have experienced cancer first-hand.
After reaching out to our friends and family, we brought together a group of men to help break the silence and encourage conversation about what it means to be diagnosed with the ‘Big C’.
Although things have come a long way, there is still a stigma around men talking about emotional topics. The aim of this project is to show that men can talk about the impact that cancer had on them and their families. We have put together a 35-minute video that shows the conversation that took place in the hope that more of them happen as a result.
Voices That Need to Be Heard
Cancer is often dealt with in silence, especially among men. Societal expectations and personal fears can create barriers to open discussion. Our project seeks to take down these barriers. Our video captures raw, honest conversations about the fears, the struggles, and the triumphs of living with and beyond cancer. The men in the video talk about their initial reactions, their treatments, and the emotional toll the disease has taken on them and their loved ones.
The Silent Supporters
The video also features the voices of the wives and partners who have stood by these men through their cancer journey. Their perspectives highlight the ripple effect of cancer, showing how it touches not just the individuals diagnosed but also their entire support networks. These women speak of their own fears, their roles as caregivers, and the strength they’ve found in supporting their partners.
Offering Support and Friendship
Ultimately, this project is about offering support and friendship to those impacted by cancer. It’s about reminding everyone that they are not alone in their journey. The bravery of the men and women featured in our video should serve as motivation for more people to speak up and share their stories. We hope that this project will ignite a broader conversation, one that extends beyond our circle and into the wider community.
Please watch the full video when it goes live at 8pm on Thursday – set a reminder here.
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