The wait is finally over. After a couple of weeks of controversy, online shouting, excitement, disgust, and a whole host of other opinions being given on the Jaguar rebrand, the brand new Jaguar Type 00 concept has been revealed at Miami Art Week.
It was the job of Jaguar’s Chief Creative Officer Professor Gerry McGovern OBE to reveal two examples of the brand’s future vision – 1 London Blue and 1 Miami Pink.
The Jaguar Legacy of Creativity
Sir William Lyons, Jaguar’s founder, famously said “A Jaguar should be a copy of nothing.” This has clearly been the inspiration behind the entire reimagining of Jaguar and looks to continue to be the message moving forward. McGovern referenced a number of tag lines from the teaser ad released a week or so ago and pointed out various features of Type 00 that represent these in physical form. In his words, the Jaguar Type 00 represents “fearless creativity, unbound by imitation, convention, or the expected.”
“Our every act will be a symbol of change—striking through convention with courage and unwavering determination.”
Chief Creative Officer Professor Gerry McGovern OBE
Design and Symbolism of Jaguar Type 00
The Type 00 was presented in two colours – London Blue (Inception Silver Blue) and Miami Pink (Satin Rhodon Rose)
The London Blue pays tribute to the iconic Silver Blue E-Type from the 1960s and the Miami Pink gives a nod to the spirit, architecture, and art scene in the city of the cars reveal. When it comes to the look of the car, once again, Jaguar’s Chief Creative Officer said it himself, “Its jaw-dropping long bonnet doesn’t conform to typical electric vehicle design—and why should it?”
Looking at the “sleek surfaces”, “dramatic intersections”, and “meticulous details”, you can clearly see the “exuberant modernism.” which has been referred to many times as of late.
Inside, the Type 00 continues to push the boundaries of conventions with materials and details designed to evoke a sense of drama and occasion. This, again, is all part of Jaguar’s new direction.
The Technology
The upcoming range of electric vehicles will be built on a completely unique platform. It is estimated that these eye-catching cars will deliver an impressive 430-mile range and up to 1,000 horsepower. This makes the Jaguar Type 00 the concept of the most powerful Jaguars ever created.
Jaguar are also aiming for charging capabilities of adding 200 miles of range in around 15 minutes of charge time. If they manage to pull that off, it could certainly make more people take another look at EV life.
A Reimagined Identity
As part of its reimagining, Jaguar is introducing new “symbols of change”, including an updated leaper, a modernised monogram, and the distinctive “strike-through” design element seen throughout the Type 00.
“We have no desire to be loved by everybody. Some may love it now, some later, and some may never love it.That’s okay, because that’s what fearless creativity does.”
Professor Gerry McGovern OBE, Chief Creative Officer
Jaguar Type 00
The Type 00 is a concept and a physical symbol of the new style of Jaguar.
The first new electric model, a four-door grand tourer, is set for release in late 2025. With a price point of more than £100,000, these cars will look to redefine luxury and exclusivity in the electric vehicle market.
I will end with McGovern’s closing statement from the launch of the Jaguar Type 00 – “It’s been an honour to lead the creative reimagining of this great British brand.”
One response to “Jaguar Type 00”
Wow! If they can pull it off this will be an E TYPE moment when the world look in awe at the most beautiful car ever built!
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