Marketing Manager - Bridge Classic Cars
The new Volkswagen Transporter has finally been revealed by film legend, Jason Statham.
For those of you who haven’t yet made the connection, Statham was in the run of films called ‘The Transporter’ where he transported any package, no matter the legality, to wherever his customers needed it to be.
Volkswagen Commercial Vehicles (VWCV) recruited Jason Statham as his on-screen character transported his cargo no matter what and VW are obviously looking to demonstrate the capabilities of the new Transporter in that way too.
The first video trailer was released on Sunday in Hanover and featured both Statham and the new Transporter van.
“We are thrilled to have Jason Statham as the face of our new campaign. Its energy and unmistakable style are a perfect match for our new Transporter, which is known for its robustness, reliability and innovative technology. The reactions to the trailer here on site and online were promising.“
– Sandra Waidelich, Head of Sales & Marketing Experience at Volkswagen Commercial Vehicles
The advertising campaign is looking to demonstrate the impressive features of the van such as load capacity, superior driving characteristics, and state-of-the-art safety features.
The Transporter is back!
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