Hidden in the back roads of Norfolk lies one of the greatest automotive manufacturers and most successful racing teams of all time. Lotus Cars.
Recently, Bridge Classic Cars Competitions joined forces with both Norwich City Football Club and Lotus Cars to help raise money and awareness for the Norwich City Community Sports Foundation. Thanks to a massive group of very generous people, the total raised for the Foundation was £100,000! and each of the entrants wanted a very special car.
Lotus had given Bridge Classic Cars Competitions and Norwich City the first VIN of the 2021 Lotus Elise Sport 240 Final Edition. The first car from the last production run of the iconic, enthusiast led sportscar as it comes to an end after 26 years. Alex got hold of the car by being issued ticket number 4970 after buying an entry that went straight to benefiting young people in Norfolk that have different abilities or backgrounds to get into sport.
On Tuesday, November 15th, the teams from Norwich City, The Community Sports Foundation and Bridge Classic Cars convened in the recently finished and redesigned Customer Experience Centre at Lotus Cars for Alex to meet his new sportscar for the first time.
However, Lotus had a very special day planned for Alex and his son Louis.
Lotus put together a full experience day for our very lucky competition winner. A guided tour around not only the factory and experience centre at Hethel but a tour of the collection at the fabled Classic Team Lotus stable located just down the road.
Gratefully, Lotus also included us here at Bridge along with representatives from Norwich City Football Club and the Community Sports Foundation to come along on the whole day. First up, the original Lotus building.
Lotus had begun work on the first building shortly after their move to Hethel in the mid-1960s. This now housed the engine preparation rooms, subframe assembly area and the body shop. Lotus takes great pride in their cars being for true enthusiasts, they create harmonious packages that work with the dynamics and personality of each of the cars that form their sportscar lineup.
Lotus were proud to show the winner Alex around the facility to demonstrate the level of engineering and care that goes into each individual car, including his very own 2021 Lotus Elise Sport 240 Final Edition.
The tour took Alex and Louis through the entire build process much like their Elise would have gone through earlier this year. Showing Alex every step of the process from the crate engines arriving all the way to the finished cars taking their all important laps on the track for sign off. Then it was over to the fabled Classic Team Lotus. Where a collection of some of the most important Lotus racing cars is stored and lovingly cared for by some of their original mechanics.
After that, Lotus and Norwich City had organised a very special afternoon for Alex. A lunch with Delia Smith. A key owner of Norwich City Football Club, of which Alex is lifelong fan. Then, it was downstairs to begin the handover process. Norwich had also brought in the chairman of Norwich City Community Sports Foundation Jake Humphrey to present Alex and Louis with a signed shirt and to say his appreciation for being involved in this amazing charity.
Then, to give Alex his certificate of authenticity to prove the provenance of the 2021 Final Edition Elise he had one was Lotus Cars MD, Matt Windle. Followed by Delia Smith handing over the keys to Alex’s new Hethel yellow sportscar. During all of this, two surprise guests appeared in the atrium. Formula One legend Jenson Button followed by mechanic and engineer extraordinaire Ant Anstead. They stopped to chat with Alex about the car and congratulate him on his win.
The day wasn’t over yet. To coach Alex on how to get the most out of his new Lotus was former Lotus Formula One Driver and long time Lotus driving coach Martin Donnelly, who took Alex out onto the Hethel test track in an identical Elise to put him through his paces.
We wish Alex all the best in the future with his very special Elise and a huge thank you to everyone who entered and helped raise a staggering amount of donations and awareness of the great work of the Community Sports Foundation.
November 17, 2021 1:50 pmPublished by Craig Ranson
The Norwich City Community Support Foundation charity Lotus Elise was at the Lotus Training Centre today for the opening. It joined its other siblings, including the all-electric Evija hypercar, to be part of the day’s events.
The Elise is being drawn on October 31st live with all proceeds going to help the Norwich City Community Support Foundation with all of the amazing work they do with young people of different backgrounds and abilities get involved in sport.
You can still get tickets to help support this amazing cause by clicking the link below.
The charity Lotus Elise has been out doing its promotional tour recently. This time it had been at the Royal Norwich Golf Course to raise awareness for the Norwich City Community Support Foundation and the incredibly important work they do out in the community.
This stunning example of the final run of the fabled sports car is still up for grabs on our competition site! All of the proceeds will be going straight to NCCSF to help them support young people in the community get into sport.
As part of the collaboration between Bridge Classic Cars Competitions, Norwich City Football Club and Norwich City Community Sports Foundation, Bridge Classic Cars transported our stunning 2021 Final Edition Lotus Elise Sport 240 for the important match against Watford.
Beginning early, our transportation team loaded this stunning canary yellow sportscar into our secure, enclosed trailer for the quick trip across the border into the heartland of Norfolk. The car is of course a Lotus. Norfolk’s most well-known export and a perfect prize that will benefit an important local charity.
All the proceeds from the upcoming prize draw going to directly support this worthy cause. The Norwich City Community Sports Foundation helps young people within all communities, regardless of background or different abilities, to become more involved in the world of sports.
You still have the chance to win this car and also help out a really great cause. Just click the link below and you could be driving away with a very special car!
Giving one lucky winner the chance to own this amazing sportscar. It’s the 2021 Lotus Elise Sport 240 Final Edition. Finished appropriately in bright yellow.
Norwich City has an amazing charity called the Community Sports Foundation which massively helps young disadvantaged, disabled and talented people throughout the county of Norfolk.
Look out for the Community Sports Foundation messages around the stadium on Saturday 18th of September before, during and after the game against Watford for more information about the Foundation. But you can also click the link below for your chance to win this 2021 Lotus Elise Final Edition and support an incredible cause.
Not the start that Norwich were hoping for with goals from Diogo Jota, Robert Firmino and Mohamed Salah sending Norwich City to defeat on the opening day of the Premier League season at Carrow Road.
We were there at Carrow Road early to set up the Lotus Elise.
Unless they were attending Goodwood Festival Of Speed, this is the first time the Norwich City supporters will get to see our 2021 Elise in the flesh.
If you want to be in with a chance of winning this very special car, click here
Pity the result was in favour of the Canaries this week but hope the supporters at least enjoyed seeing one of Lotus’ finests!
We’ve been keeping something very exciting under wraps and we’re now delighted to be able to tell the world that we’ve partnered with Lotus and Norwich City Community Sports Foundation to run a charity competition with the to win a very special Lotus Elise.
Our 2021 Lotus Elise Sport 240 Final Edition is set to be one of the most iconic cars in Lotus history and you could win it! In the final year of the Lotus Elise production, this very car is the very first final edition car. To put it simply, it’s the very first of the very last ltd edition Lotus Elise.
All of the proceeds will be given to Norwich City Community Sports Foundation to help thousands of people every year achieve their goals through sport, supporting some of the most disadvantaged, disabled and talented people across the region. Their vision is to support, inspire, and improve the community.
With Ellie on the Behind the scenes and supplementary visuals and Freddie directing the crew, we managed to shoot some amazing visuals for the campaign. You can take a peak behind the scenes here:
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