Marketing Manager - Bridge Classic Cars
Back in 2015, the team behind Iconic Auctioneers (previously known as Silverstone Auctions), formed Classic Car Auctions (CCA). The company has always operated independently of its sister company and has specialised in Everyman Classics. However, things are changing and the two companies are about to merge with Iconic Auctioneers being the name for the combined companies.
The Classic Car Sale being hosted by CCA on September 28, 2024, at Stoneleigh Park, Warwickshire, will be the final auction held under the Classic Car Auctions Ltd. name. From October, CCA will officially be acquired by Iconic Auctioneers Ltd, merging the two companies into one.
Despite the acquisition, the team behind Classic Car Auctions will remain the same, and the auctions will continue to be hosted at many of their familiar venues. However, there will be a fresh look. The auctions will be rebranded as The Classic Sales by Iconic Auctioneers, with a new logo and branding to match.
“Most of our customers know that CCA and IA are sister companies, so bringing them together as one company makes sense, but more importantly it will significantly enhance the exposure of the CCA cars on the Iconic Auctioneers website, which is a much busier site. It will also allow buyers to search for specific marques across all our sales in one place. As well as offer customers a wider range of services including Iconic Auctioneers online, motorcycle, automobilia and private sales.”
Rob Hubbard, Managing Director of Iconic Auctioneers
From early October, visitors to the Classic Car Auctions website will be redirected to iconicauctioneers.com.
On this website, you’ll be able to browse upcoming and past Classic Sales, along with other auctions offered by Iconic Auctioneers. The site will use a colour-coding system to differentiate the sales – Classic Sales will have a burgundy sidebar and feature the new CCA logo, while Iconic Auctioneers sales will display a blue sidebar with their IA logo.
This updated branding will also be reflected on the company’s social media channels and advertisements.
We very often attend auctions hosted by both companies so we are excited to see what the future holds now they are becoming one!
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