A fantastic piece of journalism from Dale Vinton from Car & Classic.
Brand Loyalty – It’s Alive and Well
When Dale met David Franklin.
“David likes Fiat. In fact, David LOVES Fiat. You could say he’s a little obsessed, if you wanted to be dramatic about it, but the fact of the matter remains, David is a big fan of the Italian auto manufacturer. So much so that he has just taken delivery of his 55th model – a fully-electric New 500 (RED) edition. Don’t worry, this isn’t an article where we wax lyrical about EVs and their place in the classic car world. No, we want to talk about brand loyalty when it comes to classics and David’s story aroused the old grey matter in that respect…”
It’s clear that brand loyalty continues to exist in the classic world today. Not just brand loyalty but geographical loyalty or even decade loyalty. Only last week we met another David. David Renn is from the US state of Virginia but loves all things British when it comes to classic cars. Whether it’s the German quality you prefer, the 90’s hot hatches or can’t get enough of the classic Fords, we all have a loyalty lying somewhere.
