Bruce Springsteen’s Unifying SuperBowl Message Features The Iconic Jeep

By Craig Ranson
By Craig Ranson

Managing Director – Bridge Classic Cars

Bruce Springsteen stars in Jeep’s Superbowl commercial with a heartfelt message of finding unity and peace. The video is in celebration of Jeep’s 80th anniversary and a call for Americans to find a ‘common ground’.

In the film entitled ‘The Middle’, Springsteen drives a 1980 Jeep CJ-5 convertible, and seen stationary is a 1965 CJ-5, still present with its ‘Willys’ badge.

In a statement, Global Chief Marketing Officer for Stellantis, Olivier Francois, said, ‘The Middle’ is a celebration of the Jeep brand’s 80-year anniversary and, more timely, it is a call to all Americans to come together and seek common ground as we look collectively to the road ahead.”

Share this post
Enjoyed this article by Craig Ranson?
Email Craig Ranson